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BRAND STORY

TIREBOT was built up in 2014 as a trademark of Japan Toyomoto Tire Corp. for certain designated markets, when it was planning to virtually upgrade the production facilities by introduction of robots or robot-arms in its manufacturing facilities. SRS-H tire building machines developed by Safe-run Group started serving in the production line in 2016. It is kind of intelligent machine with high stability and efficiency with a capacity of manufacturing 1500 plus tires per single day, almost two times of normal machines. It once again interprets the perfect combination of Japanese technology with Chinese productivity. To highlight such distinguished feature,TIREBOT = TIRE+ROBOT was created and the logo was designed and registered as a trademark in Mito, Ibaraki, Japan.


TIREBOT is also the name given to the robot mascot of Japan Toyomoto Tire Corp. The anthropomorphism of the mascot represents a transformer, a fighter or a warrior that can be traced back to Mr. Mori Toyomoto, the cultural root of the company. On this view, TIREBOT is an integration of modernization and tradition.

 

The robot mascot has been designed in various positions of sport, representing the scheme of Japan Toyomoto: Technology in Motion.
TIREBOT was launched on the global markets in Asia Tyre Expo March, 2015 in Singapore. Ever since, it attracted great attention from different walks of life. PCR tires were started in 2015, and now the production range is extended to SUV, UHP, LTR and TBR as well, which can completely meet the requirements of various users.

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